In 1911, Chevrolet Motor Company of Michigan is incorporated in November of 1911 by Louis Chevrolet, William Little and Edwin Cambell, William Durant's son-in-law. Headquarters are in Detroit.
On September 13, 1915, Durant incorporates Chevrolet Motor Co. of Delaware. The new corporation includes the original Chevrolet Motor Company and becomes a holding company for auto companies Durant had put together after losing control of GM.
In 1916, Durant announces that Chevrolet owns 54.5 percent of GM's outstanding shares and takes over the GM presidency from Charles W. Nash, who had been GM president from 1912 to 1916.
In 1918, General Motors buys the operating assets of Chevrolet Motor Company in May.
In 1921, GM decides to proceed with commercial application of Kettering's 'copper-cooled' engine, intended to replace the traditional piston engine. The initial target is to put the copper-cooled engine in all of Chevrolet Division's cars. The program is officially ended in 1923, with a total of fewer than 800 copper-cooled engines ever being produced and only 300 sold to dealers, all of which are recalled by GM.
In 1923, GM's first European assembly plant is established in Copenhagen under the name General Motors International A/S. It is to build Chevrolets for sale in Scandinavian countries, the Baltics, and Germany, Poland, Czechoslovakia, Austria, Hungary and Russia. The first GM vehicle assembled outside the U.S. and Canada, a Chevrolet utility truck, comes off the Copenhagen assembly line on January 7, 1924.
In 2004, for a record sixth time, Chevrolet Corvette is picked as the official pace car for the classic Indianapolis 500 race.
General Motors delivers the world's first full-size hybrid pickup truck to Miami-Dade County during the tenth National Clean Cities Conference. The hybrid Chevrolet Silverado delivers up to 12 percent fuel economy improvement over comparable pickups, giving it the best highway fuel economy of any full-size truck on the market. Hybrid versions of both the Chevrolet Silverado and the GMC Silverado pickup are scheduled to go on sale in the fall.
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