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Nissan announced on October 18, 1999 the Nissan Revival Plan (NRP), a comprehensive restructuring plan designed to achieve lasting profitable growth on a global level. It accomplished the objectives the NRP by the end of fiscal year 2001, one year ahead of schedule, and posted all-time-high record operating profits. Under the NRP, steadfast efforts were made to enhance product appeal and competitiveness besides cutting purchasing costs and indebtedness. As a result, the all-new Altima won the North American Car of the Year Award in January 2002.

Since this past April, the company has been pushing ahead with "NISSAN 180," a new business plan aimed at achieving additional unit sales of one million vehicles globally in 3 years, among other objectives.